FT Hotel Amenity Program

FT Reader Information

• FT readers are mobile, top-level decision-makers, and high-income earners – the same profile as your premium guests.
• More than five million of the world's most powerful executives, investors and opinion leaders read the Financial Times in print and online.
• On average, FT readers stay at hotels more than one month out of the year, averaging 39 nights in hotels annually – 17 nights on business, 10 on vacation, and 12 on combined business and vacation.
• FT readers are five times more likely than average to fly 11+ international trips annually.